by Cherszy (@cherszy)
With Mang Inasal, a fast-growing chicken fast food chain in the Philippines, offering unlimited rice to customers, many of the existing fast food chains, such as Mcdonald’s, Jollibee, and KFC should probably feel threatened.
If you’re someone who’s heavy on the rice and are trying to saving up, then Mang Inasal sounds a better deal to you than eating at Jollibee or KFC. The prices don’t differ that much, and the sizes of the chickens are pretty much similar too. So, why settle for something expensive when you can get more with a cheaper deal?
Because of this, fast food chains are trying their best to beat Mang Inasal. We heard Jollibee offered to buy the company for 500,000,000 php sometime before, but of course, this was declined. We don’t know if this is just a rumor or a fact, but looking at the situation as it is, this offer is actually probable. With Jollibee buying Mang Inasal, the former will have an advantage over the other fast food chains and it will be able to eliminate a tough competitor. But, if I were the owner, I wouldn’t give up Mang Inasal too, even for 500,000,000 php.
Just recently, we heard that KFC also came up with an idea to compete with Mang Inasal: extra rice for every order of 2-piece chicken meal. Tropical Hut is also offering the same thing. The only difference is that the latter is giving extra rice for every order of chicken meal, whether it’s one-piece or two-piece. Are Jollibee and Mcdonald’s going to follow the trend?
Will these fast food chains get their glory back with their new offers?