by Cherszy (@cherszy)
Ever since James Cameron’s masterpiece Avatar replaced Titanic as the highest top-grossing film of all time, every other movie that succeeded it seems to have been extremely overwhelmed that the creators/directors/producers think that it is easy to lure a large audience in as long as the movie has 3D factor. And the next thing we know, a new era has begun – the era of 3D.
Honestly, I didn’t think that Avatar was better in three-dimension. 3D or not, the feeling is just the same. Sure, it is better in IMAX with the better quality of the sounds but visually, 2D and 3D versions didn’t really differ. I don’t think that the reason Avatar got the top spot as the highest grossing film of all time was because more people actually watched it because it’s in 3D while most of the movies at that time were in 2D. I’d rather think of it as a lot of people watched because they felt that the story was quite different or they are expecting to see a movie that is as spectacular as Titanic since it is also directed by the same man. I don’t know the exact reason behind the top-grossing thing, but I’m pretty sure that it is definitely not because of the 3D experience.
However, I don’t know if you’ve noticed, but after Avatar, many of the movies that came after it offered a 3D experience. It’s like when you see a film’s ad, you’d see or hear a line that goes something like ‘catch it in 3D’. At first, it seemed cool but over time, it just got overrated and became somewhat irritating. I mean, okay, they can offer a film in 3D, but they should really debate on the idea whether it’s appropriate, or should I say necessary, or not. Many of the films didn’t even need it; they’re just using this whole 3D idea to get more people to watch it. Seriously, please don’t get that desperate. If your movie’s good, whether it’s in 3D or not, you’d get people to watch. It’s not a nice idea to just rely on the 3D factor just so your movie can get to the top of the list.
Some of the movies that came after Avatar and that offered or are offering 3D versions are Alice in Wonderland, Clash of the Titans, How to Train Your Dragon, Despicable Me, Shrek 4: Forever After, and Toy Story 1&2. Out of all these 6, I think only How to Train Your Dragon and Despicable Me are cool for 3D. All the rest do not need 3D to get their movies going. In How to Train Your Dragon, the 3D is wonderful during the dragon ride and the fighting scenes. And as for Despicable Me, I can see that the 3D will work great in the roller coaster ride – this is just according to the trailer since the release date is still on July 9. Maybe, there are other scenes too. I am certainly looking forward to that.
Alice in Wonderland was already beautiful in 2D. The only time that the 3D was useful was in the scene where Alice fell down the hole, but other than that, it was just like any other movie that can be watched without the 3D glasses.
And what’s up with Clash of the Titans in 3D? Seriously, this is one of the movies where 3D was completely useless. I don’t really get why they had to offer a 3D version of this. So we would feel the battle scenes more? Uh… not really. There was not a scene in the film which made me feel that the 3D was a better version of the 2D. In fact, no offense to fans out there, Clash of the Titans was a complete mess, even in 2D. It was nothing beautiful nor spectacular. The storyline was disastrous, and the battle scenes were comedic and made me raise an eyebrow. Even the ending was predictable and sort of weird to end an action movie. No “epic wonder” to it, really. Well, maybe, epic fail. Sorry, but it just didn’t work out as much as I expected it to. Totally didn’t live up to its supposedly mythical greatness. So, I would say that this is one of those movies, in my opinion, which relied almost completely on the 3D factor to get its audience.
And Shrek 4: Forever After? Why the sudden shift to offering 3D when the last three sequels were already great in 2D? The movie isn’t released yet, but looking at the trailer, it seems like 3D need not be an option. Shrek is cool, but 3D viewing of him and his story will not make the movie any cooler. It will still be the same. But, we’ll see when the movie comes out. Maybe, they actually prepared some scenes for the 3D experience, but still, no need to bite the overrated trend to present the final chapter. Alright… let me guess. They want a grand ending? And 3D is supposed to give them that? Hmmm… okay, we’ll see how grand it’s going to get.
Even Toy Story 1&2 have to be somewhat reproduced for a 3D ride with Woody and Buzz Lightyear. Seriously, was that even necessary? We heard that these two were combined and released again for public viewing in theaters in preparation for the release of Toy Story 3. So, is that some sort of a new tactic in making a commercial for the latest sequel? Release your prequels again? This time in 3D? Trust me, both Toy Story 1 & 2 do not need 3D versions. They are classics that were brilliantly made in its ordinary production mode, that is in 2D. And what scene in there requires a three-dimensional view?
The 3D experience used to be a cool idea because it’s not everyday that you get to watch your favorite movie in three dimensions where you’re supposed to “feel” the movie, but now, it seems like I can’t find the beauty of it anymore. It’s too common, and even movies that don’t require it are applying it to appeal to the audiences. It’s like the 3D factor is being used to sell a movie and buy audience impact. I’m not saying every 3D movie is like this but that’s how it sounds and looks like given the current situation. The magic of 3D is somehow lost, and I’m deeply saddened by that. 😦
I want 3D to still remain as a delightful idea.
I want an end to this era of using 3D as a method of luring audiences.
Bring back the “rarity” of 3D movies.