by Cherszy (@cherszy)
Hundreds of performers, presenters, guest stars, and of course nominees left their footprints at the white carpet in this year’s MTV Video Music Awards held at the Nokia Theater in Los Angeles last Sunday, but unfortunately, not everyone got their mark indelibly imprinted in VMA history.
Set in a shiny white futuristic set, the 27th year of the most anticipated video music event of the season takes us to the future of an entertaining night, filled with glamor, fun, dance, and lots of “oopsies”. From this year’s host Chelsea Handler’s signature of blunt insults and tactless comments (well, she’s just being Chelsea, you know) to Justin Bieber accidentally setting a drumstick to flight as it slipped off his right hand while playing the drums during his performance, the VMA gave us its annual fill of surprises. Although nothing as controversial as the Kanye-West-upstaging-young-innocent-Taylor-Swift incident happened, the 2010 Video Music Awards had its share of explosive and beautiful moments. Some of today’s most celebrated artists set the stage on fire with their performances. There was Eminem, Rihanna, Florence + The Machine, B.o.B., Hayley Williams, Taylor Swift, Kanye West, Justin Bieber, and a lot more others, but none of them probably beat Usher’s awesome performance. He really brought the stage to life with “OMG” and “DJ Got Us Fallin’ in Love Again”! The lights, the songs, the sliding, the moves, and the man himself – the whole performance was just stunning. Probably the best 4 minutes of the entire show! Usher’s really the bomb that night! And that, that is real entertainment!
However, the biggest moment of the night belonged to a single person (who is not Usher), to a lady in an Alexander McQueen creation, to probably the oddest fashion icon in the music industry (other than Ke$ha), and to an artist who has revolutionized pop music. The biggest moment of the night was conquered by none other than Lady Gaga who got 13 nods and an outstanding total of 8 wins mostly for “Bad Romance”! That’s half of the awards up for grabs! Way to go! All you little monsters out there must be very proud!
So, what awards did the sensational Lady G exactly win? And who other artists and what other videos took home a Moonman trophy? Scroll down to find out.
For Video of the Year: “Bad Romance” by Lady Gaga
Lady Gaga took home the most coveted award in the show, beating contenders such as Eminem, B.o.B., 30 Seconds to Mars, and Florence + The Machine, with her video for “Bad Romance”. From the props to the choreography to the costumes to the song itself, the music video of “Bad Romance” really went the distance to come out as the best, so really, well-deserved.
For Female Video: “Bad Romance” by Lady Gaga
Lady Gaga took a giant step from being last year’s best new artist to this year’s best female video award recipient, taking the crown from last year’s upstaged winner and one of this year’s contenders for the category, country star Taylor Swift. Within one year, Lady G has gone from a newbie to a legend inspiring millions of fans, her little monsters all over the world. So, how far will her career go? No one really knows, but I think it’ll go far.
For Male Video: “Not Afraid” by Eminem
Eminem’s back, and he’s back with a bang as he proves that legendary rappers will always be legendary no matter what. Unfortunately, he was already on his way to New York City to prepare for a concert when his win was announced, but he sure must be proud of himself for this. He beat 3 newcomers, Drake, Jason Derulo, and B.o.B., as well as the performer of the night, Usher, for his music video on “Not Afraid”.
For Rock Video: “Kings and Queens” by 30 Seconds to Mars
The theme song of Legend of the Guardians: The Owls of Ga Hoole was victorious in sweeping away all the rock songs of 2010 as 30 Seconds to Mars received a moonman trophy. I guess the E.T.-looking mass bicycle riding in the video sold it.
For Pop Video: “Bad Romance” by Lady Gaga
And I’m sure Chris Colfer wasn’t the only one who jumped when Lady Gaga was proclaimed the winner for this category. Grabbing trophies from one category to the next, she really dominated this show. I seriously think she should’ve just stood there on stage because she really had a hard time getting up on her feet and climbing up the stairs leading to the center stage to receive her awards. I remember her distinctly saying, “I’m so sorry for being so slow today… Fashion roadkill. It’s okay.”
For Hip-hop Video: “Not Afraid” by Eminem
And he wins it again. For two years in a row, Eminem’s been snatching the hip-hop video award. Although Eminem clearly deserves it, I think B.o.B. also did a fantastic job for his video for “Airplanes”, so I would have really preferred the latter to take home the trophy simply because he really showed effort to make a breakthrough in the hip-hop business.
For Collaboration: “Telephone” by Lady Gaga featuring Beyoncé
Lady G and Honey B? That must have been the best tandem I’ve seen. Both got the energy, the moves, and the talent – perfect to create a beautiful music video. Although “Video Phone” has the same tandem, “Telephone” was just more controversial. Police tape to drape the body, yes?
For Dance Video, Editing, Choreography, and Direction: “Bad Romance” by Lady Gaga
It was just a great project full of elements beautifully blending with one another. Period. Kudos to all who were part of that music video.
For Special Effects: “Uprising” by Muse
Sparks, flames, and glass window shards flying, the “Uprising” music video did really had awesome special effects to accompany the band’s rocking song. Although not enough to cause you to jaw drop, it still is amazing for being able to transform something simple to something explosive.
For Art Direction: “Dog Days Are Over” by Florence + The Machine
So, the circus cult gone trash music video won, and as much as I think that the video itself made me dizzy with the extremely colorful and weird makeup and clothes partnered with a fast camera movement, I think the music video for “Dog Days Are Over” is creative enough to make use of an artsy angle for their video instead of the usual dramatic take, so good job on that. I just hope they would make it neater and more organized the next time they do something like this.
For Cinematography: “Empire State of Mind” by Jay-Z and Alicia Keys
I love this music video! It’s simple yet very creative. It summed up the whole New York City, in its complexity, variety, and beauty, in a compilation of pictures taken all over the city. And the black and white effect added more intensity and drama to it, so really cool and amazing. Very, very well-deserved. Whoever came up with the idea for this music video, you are extremely awesome!
For Best New Artist: Justin Bieber (“Baby” featuring Ludacris)
No surprise on this one, really. This teen sensation is a definite winner in this category. With Bieber fever and with his video reaching more than 300,000,000 views, who is to say that he’s not the most sensational young artist today? So, if Lady Gaga was best new artist last year and now she’s the winner of the best female video, does this mean that Bieber will win next year’s best male video? Tune in for that.
For Breakthrough Video: “Tighten Up” by The Black Keys
I think this video’s really cute, and it’s interesting how they made kids their main subjects in the video. Who doesn’t like young ones rocking to a cool music, right? And at some point, it’s actually quite funny. However, as much as it sounds like it offered quite a different approach to music videos, I don’t think it’s enough to be considered a “breakthrough”. But, still, congrats!
Some hopefuls walked home with tears of joy, but most just enjoyed the show with an empty hand to accompany them on their rides back to their abodes. Next year then, you guys! And to all the winners, congratulations! Good job and more power!
Just a last note, I personally think that this year’s VMA was quieter than usual, except for when Usher gave his breathtaking performance. I wonder why. What about you? What did you think of this year’s VMAs?
‘Til next year’s round of MTV VMA everyone!